6 Reasons Why SSL Is Important For Your Website

For astute understanding, SSL certificates essentially allow websites to move from HTTP to HTTPS, thereby making them more secured. To put it simply, a particular data file that is hosted in a website’s origin server is known as an SSL certificate. These certificates contribute to making SSL/TLS encryption possible.

Furthermore, those certificates contain the public key of the website and its identity. Any device that may attempt to communicate with the origin server will seek reference from this file to choose competent Hosting Providers.

6 Reasons Why SSL Is Important For Your Website

#1 What Is The Purpose Of SSL?

There’s no denying that SSL contributes significantly to allow the user for secure internet. Furthermore, it acts as a shield for the user’s sensitive information when exploring the internet.

It is essential to mention that SSL certificates are vital for protecting websites, regardless of the sensitivity of the content. They are responsible for offering privacy, data integrity, and critical security for both accessible websites and the user’s personal information.

#2 How Do SSL Certificates Work?

• A browser tries to establish a connection with a website, which is already secured with SSL. The browser will request the webserver for the latter’s identification.

• The web server will send a copy of its SSL certificate to the browser.

• The browser will go through the certificate to form a judgment on its authenticity to see whether to trust the SSL certificate. If the decision is fruitful, it will send a message to the server.

• The web server will eventually deliver back a digitally signed acknowledgment to initiate an SSL encrypted session.

• Once the session is live, the user can share sensitive data between the browser and the web server, which will, of course, be encrypted.

#3 Why Is SSL Important For Your Website?

#1 Protection Of Sensitive Data

One of the few significant reasons people require SSL certificates are that it protects user data privacy. If a specific website does not have an active SSL certificate, the user browser will refuse to access the website while warning the user. Whether the website is authentic or the brand is reliable and well respected outside of the website, such a warning could fend off the customer.

#2 Improved Consumer Trust

It is essential for all websites to get SSL certification, even if they are not ecommerce by nature. To put it simply, if the customers don’t find a website trustworthy, they won’t buy from that website. Hence having an SSL certificate can enhance website traffic since it will encourage the customers to check their security.

Furthermore, it’s crucial to mention that SSL certificates are not an expensive proposition and easy to implement. SSL-certified websites give professional brand vibes, thereby boosting the business.

#3 More Visibility And Increased Traffic

Initially, people were under the misconception that installing an SSL certificate will eventually lead to slow load times for the website. However, that’s a myth and should be done away with immediately. On the contrary, HTTPS further backs the importance of Site Speed in Rankings, improving overall website performance. SSL has a crucial role to play in internet marketing for the business.

#4 Saves You Money

Users with ecommerce sites must always look to secure their customer’s transactions at all costs. This is where SSL certification comes into the picture. SSL certification can help the users protect user data as well as ecommerce transactions from an imminent threat.

There’s no denying that it would be challenging to secure the transactions without SSL certificates. Moreover, there is always the threat of hackers who can access sensitive information.

#5 Meets The Requirements

It is essential to mention that there has been a rising awareness among the online community regarding the security and privacy of websites in recent times. People who are on the internet are apprehensive about protecting their personal information most of the time.

If a particular website runs with an SSL certificate, it will immediately dismiss this threat while improving the user experience on the side. SSL certificates ultimately contribute to boosting the conversion rate for sustained business growth.

#6 Better Search Engine Ranking

Lastly, if the ecommerce website has an SSL certificate, it will be positively influenced by better search engine ranking. It’s essential to mention that this won’t be immediately clear to the naked eye. Ecommerce websites that execute SEO optimization measures to the dot tend to position higher on search engines like Google. This ranking essentially means increased visibility among search results and more traffic for the business online.

While most SEO measures performed by websites relate to operating website code and website content, integrating an SSL certificate can effectively optimize the website for search engines.

#4 Which Type Of SSL Certificate Do I Need?

Here’s a detailed breakdown of the types of SSL certificates available for implementation.

Single Domain SSL Certificates – As per the certificate’s name, a single-domain SSL certificate is suited for one domain only. It has been skillfully developed to work under one domain and not authenticate any other field- not even the domain’s subdomains. SSL certificate further secures the pages on this domain.

Single Domain SSL Certificates – Next in line, a single wildcard SSL certificate can apply to every subdomain. To put it simply, any subdomain could be listed in the SSL certificate. Any user can check the list of subdomains protected by a particular certificate when they click on the padlock near their browser URL bar, followed by clicking the “Certificate” to access the certificate’s details.

Multi-Domain SSL Certificates (MDC) – Finally, it effectively lists several distinct domains on a single certificate when it comes to a multi-domain SSL certificate. If a user chooses an MDC, they will share a certificate to fields that are not subdomains of each other.

#5 How to Obtain an SSL Certificate?

Domains need to choose the best SSL providers for obtaining one from a certificate authority (CA) for it to be valid. When it comes to CA, it’s an external outfit, a reliable third party to be specific, which produces and distributes SSL certificates. Moreover, the CA also signs the certificate digitally with a private key for smooth verification by the client devices. It is equally necessary to mention that most CA asks for a service fee for offering SSL.

The user must install and activate the SSL certificate on the website’s origin server once it is available. There’s no denying that web hosting services generally manage SSL installation for website operators. As soon as the installation is done on the origin server, the ecommerce website will sync in online traffic and HTTPS for the website to be secured and encrypted.

#6 Conclusion

In conclusion, it is only necessary to mention that the Secure Sockets Layer Certificate can significantly boost customer engagement. This is done by essentially planting trust in their minds through SSL certification.

There’s no denying that it’s time for you to consider going for an SSL certificate when a competitive bottleneck tries to destroy your website. This will essentially help you to convert the visitors to the website into customers. SSL certification will effectively contribute to earning their faith for building a reputable and successful business.

Here’s hoping that the six reasons mentioned in this article will help you understand the importance of SSL.

Leave a Comment